Wedding tips, ideas & stories, from The Photographer

Archive for January, 2011

Go Beyond the Top 3 Search Results

Searching for wedding vendors

Searching for wedding vendors

Finding a wedding vendor that stands out from the background noise isn’t as easy as locating the bride in this photo.

One of my main reason for doing this blog is to help couples plan out the best possible wedding day that they can. For most of us, this is our first (and hopefully only) time we’ll be getting married and even if we’ve recently had a friend or family member who tied the knot, coming across information, or tips from seasoned professionals isn’t always easy to do.

While the internet has put information at a bride’s finger tips, it’s also littered with disinformation as well and companies looking to game the system as much as they possibly can. Especially when it comes to the billion dollar wedding industry.

The tip I have today is basically look past the first page or two of results when looking for a wedding vendor. This stands true for search engine results from the likes of Google, Yahoo, or Bing. As well as vendor lists on sites like The Knot.com, Weddingwire.com & Brides.com. Common sense tells us that in most cases the companies listed at the top are the best, but unless you’ve done some internet marking yourself, you may not realize that all of these vendors are paying and paying big time to get in front of your wedding day eyes. Sites like The Knot can charge close to $4,000 a year just to be listed. Some of the bets photographers I know & don’t know in the wedding business aren’t even listed there.

If you devote a little more time to your search, you’re more likely to find vendors that aren’t paying to be number 1, and are using less of their money on advertising and more on the quality of their product, or staff used for the service part. These vendors aren’t usually high volume and will sometimes be willing to work out a sweeter deal to fill empty calendar dates.

As always, do your due diligence. Read reviews, or testimonials & ask for references from past couples.

VincentDaivdJohnson.com